Offering discounts through coupons can be an effective way to encourage customers to make a purchase in your WooCommerce store. One common strategy is to set up a minimum spend coupon, which requires customers to reach a certain cart total before applying a discount. This can help increase the average order value while providing customers with an incentive to buy more. In this post, we’ll cover how to create and use minimum spend coupons in WooCommerce.
What is a Minimum Spend Coupon?
A minimum spend coupon is a discount that only applies when a customer’s cart reaches a specified amount. For example, you might offer a 10% discount if the cart total is $50 or more. This type of coupon is useful for encouraging larger orders while still offering a discount as an incentive.
Steps to Create a Minimum Spend Coupon in WooCommerce
Creating a minimum spend coupon in WooCommerce is straightforward. Follow these steps:
1. Access the Coupon Settings
- In your WordPress dashboard, go to WooCommerce > Coupons.
- Click Add Coupon to create a new coupon.
2. Enter the Coupon Details
- Coupon Code: Create a code that customers will enter at checkout. Keep it simple and easy to remember, such as “SAVE10” or “SPEND50”.
- Description: You can add a brief description of the coupon for your reference, though this is optional.
3. Configure the Coupon Discount
- In the General tab, choose the type of discount. You can select from:
- Percentage discount: A discount based on the percentage of the cart total (e.g., 10% off).
- Fixed cart discount: A fixed amount discount applied to the entire cart (e.g., $10 off).
- Fixed product discount: A discount applied to specific products or product categories.
4. Set the Minimum Spend Requirement
- Switch to the Usage Restriction tab.
- Find the Minimum Spend field and enter the amount customers need to spend for the coupon to be valid (e.g., $50).
- If you want to, you can also set a Maximum Spend limit, though this is optional.
5. Additional Coupon Options
In the Usage Restrictions tab, you can further refine how the coupon can be used:
- Individual use only: Prevents customers from using this coupon in combination with other coupons.
- Exclude sale items: Ensures that the coupon doesn’t apply to items already on sale.
- Product or category restrictions: Limit the coupon’s use to certain products or categories.
6. Set Usage Limits (Optional)
In the Usage Limits tab, you can control how many times the coupon can be used:
- Usage limit per coupon: Total number of times this coupon can be used across all customers.
- Limit usage to X items: Number of items in the cart the coupon can be applied to.
- Usage limit per user: How many times an individual customer can use the coupon.
7. Save and Test the Coupon
Once everything is set up, save your coupon. It’s a good idea to test it on your store by adding products to the cart and applying the coupon to make sure it works as expected.
Best Practices for Using Minimum Spend Coupons
When using minimum spend coupons, there are a few things to keep in mind:
- Set a Reasonable Threshold: Ensure that the minimum spend requirement is achievable for your target customers. If it’s too high, it may discourage people from making a purchase.
- Combine with Free Shipping: Offering free shipping alongside a minimum spend coupon can make the offer more appealing to customers.
- Promote the Offer Clearly: Make sure customers know about the minimum spend coupon by promoting it on your homepage, product pages, and during the checkout process.
- Review Performance: Track the performance of your coupons using WooCommerce’s built-in reporting tools. This will help you see if the coupon is driving larger orders and whether any adjustments are needed.
Conclusion
Minimum spend coupons are a simple but effective way to increase the average order value on your WooCommerce store. By encouraging customers to spend more to qualify for a discount, you can boost sales while maintaining a level of control over your margins. Setting up these coupons in WooCommerce is easy and offers flexibility in how you configure them to suit your business needs.
Do you need help developing your WooCommerce store? Get in touch for a no obligation quote.
Photo by Julia Morales on Unsplash
