Solopreneur Journey

I’m showing my age here, but the first computer I owned was a ZX Spectrum with a massive 48K of memory. I told my Grandma about my new computer when we visited on Boxing day. Not really getting how awesome it is to play Manic Miner she said something to me that just popped into […]

I’ve got a bit of a gripe! When I start a new online conversation, I expect them to use the channel the conversation started on, not flip over to another medium of their choosing. Picture the scenario, I’ve posted a job on Upwork or I’ve created a post on LinkedIn saying I need something. In

I’m tinkering with an idea for 2024 that I’m calling the Loosely Coupled Agency, let me tell you a little more about it. I ran an agency called WP Dude as some of my dear readers will know. I built up the recurring revenue in that business and was able to sell it, but the

The popular opinion out there for freelancers is that you need to niche. Be more specific, create a very focused offer, target your marketing to your niche. I’m going against this perceived wisdom I’m De-Niching. This all makes it easier to sell your services and is good advice but, it’s not working for me. Neil

Introduction – Audit Your Automations I had a harsh realisation the other day that one of my most important marketing automations was not running. It was an “Oh F@ck!” realisation. It’s an automation that I rely upon to keep my pipeline full of new projects. The last few months have been much slower than normal

I’ve been running a paid advertising test on YouTube to see if it’s a good way to attract clients into my service business. Here’s a blog post on my results. Big Fat Lonely Zero I would love to say that I’m rolling in clients due to my ad spend on YouTube but I can tell