Enhancing User Engagement: Change the WooCommerce Add to Cart Label to “Login” for Non-Logged-In Users

Introduction – Change the WooCommerce Add to Cart Label to “Login” for Non-Logged-In Users
Creating a personalized and seamless shopping experience is crucial for the success of your online store. WooCommerce, the renowned WordPress plugin for e-commerce, offers extensive customization options to tailor your website. If you’re looking to encourage non-logged-in users to create an account or log in, changing the “Add to Cart” label to “Login” can be an effective strategy. In this blog post, we’ll guide you through the process of modifying the label and adding a link to the login page, elevating user engagement and potentially boosting conversions.

Step-by-Step Guide to Changing the “Add to Cart” Label to “Login” and Adding a Login Page Link:

Step 1: Access Your WordPress Dashboard:
Log in to your WordPress admin panel using your credentials. Once logged in, navigate to the “Plugins” tab and click on “Add New.” Search for the “Code Snippets” plugin and install it. This plugin allows you to add custom code snippets without directly modifying your theme files.

Step 2: Create a New Code Snippet:
After installing and activating the “Code Snippets” plugin, access the “Snippets” section from the WordPress sidebar menu. Click on “Add New” to create a new code snippet.

Step 3: Add the Custom Code:
In the code snippet editor, provide a descriptive title for your snippet, such as “Change Add to Cart Label to Login with Login Page Link.” Copy and paste the following code into the code box:

add_filter('woocommerce_product_single_add_to_cart_text', 'change_add_to_cart_label');
add_filter('woocommerce_product_add_to_cart_text', 'change_add_to_cart_label');

function change_add_to_cart_label($label) {
    if (!is_user_logged_in()) {
        $login_url = wp_login_url(get_permalink());
        $label = '<a href="' . $login_url . '">' . __('Login', 'woocommerce') . '</a>';
    }
    return $label;
}

This code utilizes two WooCommerce filters, ‘woocommerce_product_single_add_to_cart_text’ and ‘woocommerce_product_add_to_cart_text’, to modify the label of the “Add to Cart” button. It also includes the login page link to redirect non-logged-in users to the appropriate page.

Step 4: Save and Activate the Code Snippet:
Once you have added the code, click on the “Save Changes and Activate” button to save the snippet and activate it on your website.

Step 5: Test the Modifications:
To see the changes in action, visit your product pages while logged out or using an incognito browser window. The “Add to Cart” button should now display “Login” as a clickable link. Clicking on the link will redirect non-logged-in users to the login page.

Conclusion – Change the WooCommerce Add to Cart Label to “Login” for Non-Logged-In Users
By changing the “Add to Cart” label to “Login” and adding a login page link, you can encourage non-logged-in users to create an account or log in, enhancing their engagement with your WooCommerce store. Utilizing the “Code Snippets” plugin simplifies the process, ensuring that your theme files remain intact. Customize your online store, elevate user engagement, and potentially boost conversions by implementing this straightforward modification. Embrace the power of personalization and create a seamless shopping experience for your customers.

Click here to learn more about the Code Snippets plugin

If you need custom code snippets for your WooCommece store, that’s something we can do as part of your WooCommerce support plan.

Photo by Micah Williams on Unsplash