In this video I talk about the humble order bump, what it is, the psychology at play and how it can increase your average order value.
An order bump is a highly targeted offer at the checkout of a related, discounted product.
Related – it is closely related to the products in the cart, in this demo we are buying sunglasses and the order bump is an anti mist spray for sunglasses.
Discounted – we are offering the product at 50% off so it’s almost a no-brainer to add this to the cart as well at checkout.
The psychology behind this is that someone has shown massive intent to buy, they have added to cart, and gone to checkout, offering someone a highly realted product at checkout has been shown to be accepted up to 30% of the time.
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Wrap Up
If you need help implementing order bumps on your WooCommerce store get in touch.