Products Purchased: How to Add Additional SOcial Proof To your WooCommerce Products

In this video I’ll show you how to add an additional piece of social proof to your WooCommerce single product pages.

Social proof show that other people believe enough in your products to buy them, we are adding a

Video

Explanation:

1. Function Definition:
   • display_product_purchase_count(): This function retrieves all orders with specific statuses (completed, processing, on-hold) and counts the total quantity of the current product ordered across all orders.
2. Global Product Object:
   • global $product;: Accesses the global product object for the current product page.
3. Order Arguments:
   • $args: Defines the criteria for fetching orders. wc_get_orders( $args ) retrieves orders based on the defined criteria.
4. Loop Through Orders:
   • Loops through each order and its items, checking if the product ID matches the current product’s ID. If it matches, the quantity ordered is added to the $order_count.
5. Display Purchase Count:
   • The purchase count is displayed before the “Add to Cart” button using echo within a <p> tag.
6. Hook into WooCommerce:
   • add_action( 'woocommerce_single_product_summary', 'display_product_purchase_count', 25 );: Hooks the function into the WooCommerce single product summary with a priority of 25, ensuring it appears before the “Add to Cart” button.

Adding the Code:

1. Open Your Theme’s functions.php File:
   • Go to your WordPress dashboard.
   • Navigate to Appearance > Theme Editor.
   • Select your theme’s functions.php file from the right-hand side.
2. Add the Code:
   • Copy the above code snippet and paste it at the end of the functions.php file.
   • Save the changes.

Result:

When you view a product page on your WooCommerce site, you should now see the number of times the product has been purchased displayed above the “Add to Cart” button.

Note: This code retrieves all orders, which might be resource-intensive on sites with a large number of orders. For better performance on high-traffic sites, consider using more efficient methods or caching the results. I’ll cover how to cache data like this in my next video.

Wrap UP

If you need help adding social proof to your WooCommerce store please visit the work with me page for details.

Photo by rupixen on Unsplash