I’ve been pondering AI for some time since I first saw Chat CPT and Dal-e in action, and I was wondering how I could use these technologies in my own business.
It occurred to me that I could use AI to answer questions to people at scale and use that as a customised lead magnet, people supply me with their details and AI answers their questions.
I capture their details, the site visitor asks me a technical question and I use AI to answer it. I then build my list of potential customers who need solutions to problems I have the skills to solve.
What Is A Lead Magnet
Traditionally a lead magnet is where someone will hand over their name and email address for access to a PDF download, a white paper, a webinar or other video presentation.
They provide their details for value, with the understanding there will probably be sales messages down the line. It’s up to us as marketers to strike a balance between ongoing value via blog posts or videos and sales messages as another part of that deal is the unsubscribe button.
The traditional lead magnet is a single piece of information that all subscribers get. What I’m proposing is that we use the power of AI to generate custom value for each site visitor.
What Have I Created?
So I’ve created an AI lead magnet for my Woo Ace business that supplies people with code snippets to solve specific WooCommerce coding problems.
They ask “change the label of the add to cart button to buy now” and I supply the code snippet and a quick video on how to implement that code as a lead magnet. When I say I, I mean AI.
I offer to validate and implement the code for a fee as a back end service.
I’m using gravity forms to collect their details and their natural language request. I then pass that to a back end script I’ve custom coded. This interrogates the Chat GPT AI and returns the results it finds.
I present those results to my site visitor and also send them and email with the same results and a YouTube video on how to implement the code.
Their name and email details are saved in my email provider and I’m currently writing a follow up email sequence to market my services to them.
It’s All In The Prompt
What I’ve learned is that Chat GPT is a massive repository of information and the key to getting that correct info out is the right prompt, so mixing up a persons question and my own experience of building prompts we can get a decent outcome.
You are probably thinking a person could get the same results from the Chat GPT home page, that’s true but my experience honing the prompt to get the right code snippet is the value I’m adding here.
Video Demo
Here’s a demo of my WooCommerce Code Generator, you can trial it yourself over at https://wooace.com/woocommerce-code-generator
Why The Leads Generated Are Valuable
The leads I get from this are valuable in a number of ways:
- I’m finding people who have WooCommerce stores.
- I’m finding people who are not WooCommerce developers (developers don’t need AI creating code for them, they ask stack overflow 🙂 ).
- I’m finding people who don’t have in house developers, or they would ask them how to write this code snippet.
- I’m qualifying those leads by inviting people who don’t have the technical skills to implement the code (even after I’ve shown them a video how to) to get in touch.
These in turn are great prospects to upsell my WooCommerce webmaster plans to.
Is It Working?
The jury is still out, but my initial gut feeling is yes.
I’m running cold traffic to the page via YouTube ads and I’m seeing lots of clicks to my landing page and sign ups, so my list is building.
I’m not seeing any sales yet, but its’ early days and I’ve not built a decent follow up sequence yet.
Am I Worried I’ll Be Out Of A Job?
In short, no. The current iteration of AI is only good enough to code up small solutions, it can’t handle big coding problems that require a lot of thought and development skills, in the future I can see future AI models replacing the grunt work of creating code but they will always need a developer to create the prompt to get that code.
We’ll be WooCommerce prompters not WooCommerce developers in future. We’ll need a set of skills to understand how to prompt but not how to code, but that’s for another blog post.
You can use my AI tool to develop code, but if you don’t have the technical chops to implement that, then you will still need a developer, which is exactly the introductory service I’m offering to people who use the generator.
Would You Be Interested In Exploring An AI Lead Magnet
I would love to speak to anyone our there who sees the potential in this type of lead magnet, creating customised value at scale for site visitors is a great use of Chat GPT.
Perhaps we can work together to develop a lead magnet for another industry sector, please get in touch for a free consultation.
Photo by Maximalfocus on Unsplash