In WooCommerce, the popular eCommerce platform for WordPress, a virtual product is a product type that doesn’t require shipping because it isn’t a physical item. Instead, virtual products represent non-tangible goods or services, such as software, consulting services, or subscriptions. Understanding how to set up and manage virtual products in WooCommerce can be essential for selling digital products or services online.
In this blog post, we’ll dive into what a WooCommerce virtual product is, how to set one up, and when you should use it.
Key Features of a WooCommerce Virtual Product
- No Shipping Required: Since virtual products aren’t physical, WooCommerce automatically disables shipping options for them. This simplifies the checkout process, as customers won’t need to provide shipping details.
- Instant Delivery: Virtual products often involve instant delivery or access upon purchase. For example, customers can download a file, access a membership, or book a service immediately after payment.
- Combined with Other Products: You can sell virtual products on their own or combine them with physical products. For example, a physical book can be paired with an eBook version as a virtual product.
Examples of Virtual Products
Here are some common examples of what can be sold as a virtual product in WooCommerce:
- Services: Freelance work, consulting sessions, design services, or training.
- Digital Products: eBooks, software, courses, or licenses.
- Memberships: Access to exclusive content, forums, or websites.
- Event Tickets: Tickets for virtual or in-person events, where no shipping is needed.
- Subscriptions: Recurring services, newsletters, or digital access plans.
How to Set Up a WooCommerce Virtual Product
Setting up a virtual product in WooCommerce is simple. Follow these steps:
- Create a New Product:
- Go to Products > Add New in your WordPress dashboard.
- Enter the name, description, and pricing details for the product.
- Select ‘Virtual’:
- In the Product Data section, check the box labeled Virtual. This will remove shipping options for the product.
- Optional – Add a Downloadable Option:
- If your virtual product includes a downloadable file (such as an eBook or software), check the Downloadable box and upload the file.
- Publish:
- Once everything is set up, click Publish to make the virtual product available for sale.
When to Use a WooCommerce Virtual Product
You should use virtual products in WooCommerce when selling any service or digital product that doesn’t require physical shipment. This allows you to streamline the purchasing process and cater to customers who expect instant delivery or access. Virtual products are perfect for online service providers, digital content creators, and businesses offering digital subscriptions.
Conclusion
A WooCommerce virtual product is ideal for selling non-tangible goods and services. By enabling the virtual product option, WooCommerce simplifies the checkout process by eliminating shipping details. Whether you’re offering digital downloads, services, or memberships, using WooCommerce virtual products can help you sell effectively in the online marketplace.
If you’re thinking of selling digital goods or services, explore WooCommerce’s virtual product feature to streamline your operations and provide a better experience for your customers.
Photo by Maxim Hopman on Unsplash
